Kotick more intested in making CoD fun, partially blames Acti for Guitar Hero’s lack of innovation

By Stephany Nunneley, Friday, 11 February 2011 19:05 GMT

Bobby Kotick has told CNBC that Activision is more concerned with making sure the Call of Duty franchise is fun to play, rather than how to create a subscription model for the series.

Speaking in an interview with CNBC’s Julia Boorstin, Kotick said: “We don’t really spend a lot of time thinking about how to convert the Call of Duty experience to a subscription model.

“What we really spend time thinking about is how do you create new and compelling Call of Duty experiences that are going to delight the audiences, and usually people are willing to pay for the content if you deliver them something spectacular. Which is our intention.”

Kotcik also touched on the cancellation of the Guitar Hero series, stating that the company has invested millions in the series and since sales have dwindled, the built-in costs attributed to DLC were no longer worth the expense. According to Kotick, Activision was paying 100,000 to convert songs and share revenue with the rights-holders, essentially putting Activision in the music business.

The CEO also said he partially blames Activision for the Guitar Hero franchise not being more innovative with each release.

Watch the interview below or over on CNBC.

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