Analyst: Nintendo must drop Wii price point

By Brenna Hillier, Wednesday, 19 January 2011 00:01 GMT

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Responding to the recently released 2010 NPD sales figures, an analyst has concluded the Wii must take a pice cut if Nintendo is to sustain business.

Arcadia Investments managing director John Taylor told the LA Times that the Wii “looks increasingly like a gift purchase business”.

“They will have to have a price cut in order to sustain it during non-gift-giving seasons,” he said.

Taylor’s comments follow on from games industry analyst Michael Pachter’s own predictions that consoles will drop in price this year, beginning with the PlayStation 3.

Thanks, IndustryGamers.

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