Nintendo boss: MS and Sony have brought “powerful” products to gaming

By Patrick Garratt, Wednesday, 12 January 2011 06:22 GMT


Speaking at a Learning Without Frontiers event in London, Nintendo UK boss David Yarnton has praised the arrival of Microsoft and Sony in the games industry, saying the two have brought “powerful” products to market.

The competition afforded by the two companies’ inclusion in games has helped “to promote game development, providing the extra tools for developers and help them experiment and explore new ideas and concepts,” Yarnton said, as reported by MCV (via Eurogamer).

“As an industry we can provide people with a lot of different options across formats with the view of having something that can appeal to everyone,” he added.

Yarnton admitted there are “really powerful programs and games that come from Sony and Microsoft,” calling PS3 platformer LittleBigPlanet a “fantastic example”.

The exec went on to talk about how “games are good for us; socially culturally and economically,” citing the example of game centres in children’s hospitals.

Yarnton also discussed how Nintendo had helped eradicate the “old image of a gamer 16-24 antisocial male”.

“We have children and families all paying together,” he said.

“Almost 50 per cent of Nintendo users are female. We believe at Nintendo games can have more social credibility than being something enjoyed in isolation.”

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



David Yarnton

Learning Without Frontiers

Nintendo Uk

  • Nintendo UK launches online store

    Nintendo UK has launched an online store where you can purchase a variety of games, consoles and other merchandise. At present, the items available are almost elusively first-party releases, but as Nintendo Life notes, there’s a few third-party offerings in the mix. Pricing seems to be comparable to the unusual suggested retail price and is […]

  • Nintendo UK admits people don't realise Wii U is new console, plans ambitious fight back

    Nintendo UK has admitted to MCV that most people simply do not realise that Wii U is a brand new console. Now the company is launching ambitious plans to increase awareness and hardware sales, including a partnership with Tesco.