Kotick: Listening to customers “matters more now than ever before”

By Stephany Nunneley, Tuesday, 16 November 2010 21:57 GMT


Activision CEO Bobby Kotick has told attendees at San Francisco’s Web 2.0 Summit that .

Speaking on a panel with Microsoft’s Don Mattrick and listened in on by Gamasutra, Kotick said “because you have incredibly passionate and vocal consumers” it’s best to listen to them.

“They are really thoughtful and articulate about what they would like to see in a game, how you can enhance the experience,” he said. “So if you take the time and actually listen to what your customers have to say, you are going to create much better experiences.

Kotick said the merger with Blizzard helped the firm learn “patience” thanks to the added financial resources allowing the firm to take time to listen to the consumer.

“I would say that one of the great benefits of the merger of Activision and Blizzard is the elevation of patience,” Kotick said. “Partly because we have the financial resources to do it, but we’re now in a place where we can really take the time to make sure that we’re going to deliver the best games. And that’s an incredible luxury.

“You have to instill that value into the culture. Blizzard has that as a unique value of the culture, and it’s now been very well-instilled across all of Activision Blizzard. Patience is rewarded.”

It was announced earlier today Activision was thinking about what to do with Bizarre Creations, and giving itself 90 days to come up with a solution.

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