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Alice to cost $15 million, Spicy Horse to double size in next 18 months

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Spicy Horse boss American McGee said today the China-based developer will expand from 80 to 160 staff in the next year-and-a-half.

The company, currently working on Alice: Madness Returns for EA, will expand to take advantage of an exploding online games scene in China, which is projected to double to $10 billion by 2014.

“The whole reason I came to China was I could see six years ago that the Western game-development and publishing model was starting to break down and malfunction,” McGee, who founded Spicy Horse in 2006, told Bloomberg.

“I wanted to be in China to gain access to what was happening in online games production, and monetization.”

Alice: Madness Returns, is to cost "about half the $30 million that such a title might have cost in the US," according to that report.

The game's releasing in 2011 for PC, 360 and PS3. Get the latest trailer and screens here.

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Alice: Madness Returns

PS3, Xbox 360, PC

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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