Study: 63% of console owners think a firmware update enables 3D in the home

By Stephany Nunneley, Tuesday, 5 October 2010 21:39 GMT

homer doh

Research firm Interpret conducted an online survey to gauge interest in 3D among 1500 consumers ages 12-65, and to also poll the group on it’s familiarity with the tech.

Surprisingly, it seems the consoles owners who were polled knew the least.

Here’s what the firm found out:

  • 13 percent percent in the market to purchase a new HD TV in the next year will “definitely buy” a 3D-ready set
  • 10 percent in the market to purchase a new HD TV in the next year will “definitely will not buy” a 3D-ready set
  • The most popular reason to get a 3D-ready TV was so consumers could try an replicate a theater experience at home
  • Glasses are the biggest concern with consumers, in terms of expense and discomfort
  • 46 percent those polled who didn’t want a 3D TV said glasses were the main reason
  • 69 percent of those polled felt the price of the sets was more of a financial burden than a benefit
  • 63 percent of console owners think all that’s needs to enable 3D in the home is a firmware update
  • 83 percent of consumers think all 3D requires glasses despite the announcement of 3DS and other glasses-free 3D tech

According to Interpret’s Michael Cai, the release of 3DS is “going to be a very important driver” 3D tech becoming accepted, and suggested that companies hoping to tout 3D as the next big wave of tech will suffer slightly due to the handheld’s worldwide release being held back until 2011.

Via Gamasutra.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

3d

  • The best soundbars for PS4 Pro, Xbox One S and TV

    Complete your ultimate gaming setup with the best soundbar to go with your PS4 Pro, Xbox One S or TV.

  • DARK to support 3D and Oculus Rift

    Realmforge Studios and Kalypso have announced 3D and Oculus Rift Support for DARK on PC. 3D will be supported through capable televisions, and through conventional Anaglyph glasses. Even if you don’t have a 3D TV or Oculus Rift, you can still use classic stereoscopic red/blue 3D lenses on a standard monitor. Check out the video […]

3d Tech

Interpret

  • Free-to-play PC market in Brazil hits $470 million - report

    Research firm Interpret has released its Free-to-Play Gaming in Brazil report, which states the genre has grown on to 17.2 million players. Of the 51.5 million gamers between the ages of 13 and 65, the F2P market is up 20% year-over-year due to rising PC ownership and better broadband availability. Full year, the Brazilian PC […]

  • Survey finds gamers unimpressed by 3DS

    A survey conducted earlier this year has found 3DS owners significantly underwhelmed by the system’s main selling point.