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EA: Madden sales up 5% YoY, IP going to Facebook

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EA said overnight that it had America's bestselling August game in Madden 11, with year-on-year sales up 5 percent across all formats.

Issuing a deluge of Madden-based win-facts, the publisher added that that digital revenues for the new version of the game are up more than 200 percent compared to last year, "on the strength of the Madden NFL Ultimate Team game mode."

Madden 11 gamers have averaged more than 2 million online connected game sessions each day since the title launched last month.

Nearly 20 percent of all online play has been logged with Online Team Play, the IP's new, bite-sized mode that allows 3-on-3 play, and such.

It sounds as though EA's strategy of making the game more accessible has paid off. The GameFlow calling system in has been used by 85 percent of players; Gameflo essentially shortens play time.

EA also confirmed that it's to launch Madden as a free game on Facebook today, in the form of Playfish-developed Madden NFL Superstars.

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Madden NFL 11

iOS, PS3, Xbox 360, Nintendo Wii, Nintendo 3DS

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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