Zeschuk: BioWare’s in a “privileged position” with EA

By Stephany Nunneley, Wednesday, 28 July 2010 16:14 GMT


BioWare co-founder Greg Zeschuk has said the development studio is “super-fortunate” to have the support it does from EA, and because of it, the studio is hoping to eventually break the 10 million units mark with one of its games in the future.

Speaking with Videogamer at Develop, Zeschuk said the studio jokingly considers its games to be minor hits, but at the same time, it’s pushing itself to do more.

“We need to sell 10 million units,” said Zeschuk. “That’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.

“Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million]. You’re kinda like, ‘Well, that’s a hit!’ We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied.

“We’ve been very fortunate. I always joke about that, but I think we know how lucky we are. When we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games.

“We recognize that in a sense it’s a privileged position we’re in.”

BioWare currently has many hands on different frying pans with DLC for both Mass Effect 2 and Dragon Age in the works, continued development and a Beta for Star Wars: The Old Republic, and also the recently announced Dragon Age 2.

Both SWTOR and DA2 are expected during spring 2011.

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