Sony's not "losing money" with Move, says Yoshida

Sony studios boss Shuhei Yoshida has said the firm's treating Move as if it's the launch of a new platform.

Speaking with Develop, Yoshida said Sony has priced Move to, well, move, but at the same time making sure it's not taking a loss either.

"We are pricing Move as if we are launching a new platform. So because the install base of Move will help third party studios create games for it, we benefit by helping those third-parties. But we are not losing money with each one we sell," said Yoshida.

"The technology we chose was the PlayStation Eye, and the technology sensors in Move – that’s not just hardware, that’s the software as well. The system uses a fraction of an SPU, and that really is the key.

"So we are able to use sophisticated technology on the cameras and the sensors, but that with the combination of the computing power of the PS3, we can make the system really, really accurate and precise."

Yoshida also said the firm is working on new hardware, and he "wanted developers” to help have some input into new platforms.

Sony has confirmed to MCV once released in September, Move will retail for £24.99, the same price as the PlayStation Eye.