Sony UK boss says he’s “not too fussed” about comments from competitors

By Stephany Nunneley, Thursday, 10 June 2010 20:44 GMT


Sony UK boss Ray Maguire has said that he is very “pleased” with Sony’s first-party titles, and that he is not “too fussed about the competitive bits or people’s comments” regarding such matters.

Speaking with Edge during a look at Sony’s 3D press briefing today, Maguire’s comment stems from the site’s request for a response to a statement Aaron Greenberg made yesterday regarding Halo 3 outselling some of Sony’s major titles.

“Well I’m really happy with [the titles] because as I said, we’re selling more than we ever have done before,” he replied.

“Secondly, I’m not too fussed about the competitive bits or people’s comments because at the end of the day, I’ve only got my focus, and that is giving consumers a great experience and great content and I don’t care what anybody else does.

“If we are doing that and if we are measured by the enjoyment and the engagement that we have with our consumers and we can have a successful business then that’s what it will be.

“Our DNA is about innovation and giving people technology that they didn’t even realize they needed at the time, and about pushing the envelope”.

Sony pushed the envelope yesterday, when it rolled out it’s latest firmware update for PS3, which allows those with 3D capable televisions to play games implementing the format – which Maguire said makes it “one third of the way through the journey of where we’ll get to with PS3”.

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Aaron Greenberg

Ray Maguire

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