T2 Q2 2010 financials – “DLC is a consumer experience”

By Stephany Nunneley
8 June 2010 22:15 GMT


Take-Two has said that in light of other companies releasing DLC to benefit those who purchase games new, its focus is instead on releasing DLC to extend the life of its games.

Speaking during a financial call to investors tonight, CEO Ben Feder (we think – we’ll check tomorrow – SN) said that all AAA titles need aftermarket DLC to remain competitive.

“AAA titles need aftermarket DLC to be competitive and the industry needs this innovation,” he said. “We continue to innovate around DLC and we saw that firsthand with Borderlands by making DLC available after release through digital forms, and then by making it available at retail afterward.

“It’s not about used games sales, because we make it available at retail to make sure the broadest amount of people have access to it.

“It’s about delighting the consumer and giving them the best experience possible”.

The firm said earlier that it was pleased with Red Dead Redemption and attributed its success to it not being full of “army men” or “aliens” and reiterated its promise to release more DLC for it this spring and into fall.

The call to investors is ongoing, so stick with us.

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