Report – Iwata calls Apple products Nintendo’s “enemy of the future”

By Stephany Nunneley, Saturday, 8 May 2010 22:59 GMT


Nintendo’s president Satoru Iwata has supposedly told his senior executives to consider the “battle with Sony as a victory already won” and Apple’s iPhone and iPad are their “enemy of the future”.

This bit of information comes from Times Online, which reports that Nintendo is prepping for a marketing and development push against Apple after a 22 percent revenue drop in its last fiscal year.

According to the article, sources close to the company also claim that there is a bit of concern about the place, as both the hardware and software teams work to restore a bit of “surprise” to consumers.

With hardware, there’s always 3DS coming out sometime before March 2011, and then there’s the new Zelda game which has been kept under a cloud of secrecy for over a year now – and providing the public is impressed, both could be a boon to the company’s profits.

Hopefully, 3DS will impress at E3 next month and Nintendo’s new piracy strategy will eventually pay-off for the firm.

Thanks Syrok.

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