350,000 played Madden 10 online once only

By Patrick Garratt, Tuesday, 27 April 2010 08:54 GMT


Something’s probably wrong in the world of online Madden play if this is anything to go by.

Around 350,000 people played Madden NFL 10 online once only, series creative director Ian Cummings has told Kotaku.

That’s bad. EA’s yet to announce multiplay details for this summer’s Madden 11, but getting that number down will surely be a priority.

Maybe sticking Drew Brees on the cover will help. Maybe the demo will help. Maybe this is indicative of a fundamental disconnect between the “mass” consumer and current online console offerings. Maybe not.

Madden NFL 11 will be available August 10 on Xbox 360, PS2, PS3, Wii, and PSP as well as iPod, iPhone and other feature phones.

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