Crytek CEO says demos are “a luxury” and “prohibitively expensive”

By Stephany Nunneley, Friday, 16 April 2010 20:10 GMT

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Crytek CEO and co-founder Cevat Yerli has said that he’s not sure if a demo for Crysis 2 will be made available as free tasters are “a luxury” that becomes “prohibitively expensive” for game studios to make.

Oh boy. We’re ducking under the table, now.

“A free demo is a luxury we have in the game industry that we don’t have in other industries such as film,” Yerli told Develop. “Because we’ve had this free luxury for so long, now there are plans to change this people are complaining about it. The reality is that we might not see any free game demos in the long term.”

We thought movie trailers were sort of a “film” demo, but maybe we’re wrong.

As far as a demo for Cyrsis 2 is concerned, Yerli is unsure about one at this point.

“That’s something we need to think about, because we haven’t fully decided on this yet,” he said. “But whether we do have a demo or not, do I think companies need to release so many demos? I think that we’ll see more and more games not carrying a demo in the future, because it becomes prohibitively expensive.

“Also, given the time pressures in making a demo – in fact given the time pressure of making a quality demo – I think it all becomes really difficult to work with, and I think we’ll see less and less of them in the future.”

EA, the publisher of Crysis 2, recently came under fire for wanting to charge $10-15 for “premium demos” before a game is released.

Yerli thinks that it’s a novel idea, but at the same time thinks that EA didn’t explain itself to the public well enough on the matter.

“I read a lot about this, and read about the backlash as well; people complaining that they would essentially be paying for a Beta,” Yerli said. “I think EA’s strategy is interesting, overall. The thing is, every time we see a publisher doing something to improve the industry, making things more commercially viable and actually increasing the market, people instantly think this is only some money-hungry ploy.

“Yes it is quite unpopular, but this is a messaging issue. The problem with any new strategy like this is it initially may appear as a blood-hungry, money-grabbing strategy. But I think there is a genuine interest here to give gamers something more than a small demo released for free.

“Really, what this is, is an attempt to salvage a problem. The industry is still losing a lot of money to piracy as the market becomes more online-based. So it’s encouraging to see strategies outlined to combat this.

“I think the whole issue needs to be explained in a better way, because there is good thinking behind EA’s plan. I understand why people are thinking that all EA wants to do is maximize profits out of the audience, but really, what it’s really trying to do is get investment back but while being as fair to the gamer as much as it can.

“Ultimately, it will be a better deal for the gamer.”

Crysis 2 is slated for the end of the year for PC as well as Xbox 360 and PS3.

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