BioWare bosses Ray Muzyka and Greg Zeschuk has said that the DLC network for Mass Effect 2, the Cerberus Network, is meant to be seen as trying to build a “good relationship” with consumers, and not damage second-hand sales.
Speaking to UGO at GDC last week, asked if the plan had worked either way, Muzyka said: “I think that from our perspective, it’s mostly around providing content, however someone got the game. As long as we are providing a great content stream for them to partake in, then I think that’s great. We all win in that concept.
“For us, we want to have a really good relationship with the customer: Mass Effect 1, Mass Effect 2, DLC stuff, Mass Effect 3, future things. What we are most concerned with is having that customer relationship. I think something like Cerberus is a great way to cement that because part of the game comes up in beginning messages from Cerberus, and it’s part of the community.”
“It’s part of our philosophy of building a service orientation for our customers to continue to bring more stuff, so they could continue to depend on us to deliver that,” added Zeschuk.
BioWare’s dropped a fair bit of free DLC for Mass Effect 2, with the latest to be a set of missions related to a new vehicle in the game, known as the Hammerhead, due this month.