Analyst: Lack of Twilight games have cost “millions” in lost revenue

By Stephany Nunneley
19 March 2010 18:48 GMT


Games Investor Consulting analyst Nick Gibson has told MCV that not having a game adaptation of the Twilight series has cost “millions” in lost opportunities for revenue.


“Given how hot a property it is, [a Twilight video game] could easily present a seven-figure exploitation opportunity, especially if publishers consider taking it beyond retail gaming and considers network gaming,” he told MCV.

“It may well be that the rights holders aren’t aware of the potential benefits as they haven’t explored the games market before. It’s not unheard of – although it is increasingly unusual in this day and age.

“Given the demographic Twilight appeals to, there probably isn’t a huge crossover between them and Xbox 360 or PS3 fans. The brand’s appeal could actually extend significantly beyond the expected teen girl market and into the 20- to 30-year-old female market, which has a very substantial crossover into gaming.

“There’s a greater resonance with Wii and DS users.”

No comment on this from us.

A Twilight Scene It? game from Konami hits today, so at least there is a game of sorts out there for the gals to squeal and swoon over.

Via MCV.

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