SCEA: Third-party publishers no longer spending resources on Wii

By Stephany Nunneley, Thursday, 18 February 2010 15:51 GMT

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SCEA’s Rob Dyer, has said that due to third-party games not doing so hot on Wii lately, more publishers are coming back to PS3 now that the system’s no longer the “hot” thing on the market.

Speaking with IndustryGamers, Dyer said that publishers are no longer putting as many resources into Wii as was once the case.

“What publishers have said is they’re not going to spend the resources on Wii,” he explained. “In my job, we compete against Microsoft and Nintendo, and we’re competing for resources. So when I walk into a publisher, I ask, ‘Where are you guys pushing your resources?’ In the past, it was ‘Look how hot the Wii is,’ or ‘Look how hot the DS is,’ and ‘We should put resources there.’

“They did that and realized, ‘You know what, third-party product just doesn’t sell on that platform.’ So now they’re taking those resources, coming back to us and saying, ‘Sony we’re going to be able to provide you with that exclusive content,’ or ‘We’re going to put more engineers on it and figure out to maximize the Blu-ray and get more out of PS3.’

“That’s what we’re seeing now, and I don’t even have to fight for their hearts and minds; I just show them the TRST data with regards to how many top 10 titles are third-party titles on the Wii, or how many top 10 titles are third-party titles on the DS. Not many. It’s not a hard story to sell, and they get that.

“Unless they’ve got a particular franchise that’s worked well on the Wii, you don’t see a lot of innovative new IP coming out on that platform.”

In the same interview, Dyer chatted about exclusivity, saying that it was not as prominent now as it was in the PS2 days, and how Sony has more first-party titles than Microsoft.

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