Brink mailer takes PR drops to next level

By Patrick Garratt, Monday, 18 January 2010 11:11 GMT


You can tell journalists you’ve got a new movie for your game by sending an email. Or you could post a printed box, poster tube and sealed credit card USB stick instead. Click for pics.

We’ve got to say something about this. Bethesda sent through a PR mailer this morning that’s detailed to the end.

We got a cardboard box complete with Brink printing, inside which was a tube containing two posters. The images show off the Splash Damage shooter’s two factions.

A additional sealed, Brink-branded USB card contained a movie on character customisation, decals and the like. Watch that here.

There. That’s how you send people new video. The game’s out for PC, PS3 and 360 this autumn.

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