EA Sports in peripherals deals

By Stephany Nunneley
7 January 2010 17:46 GMT


EA has signed a multi-year license deal with accessory manufacturers Sakar, Sunflex Europe and Accessories 4 Technology to create and market EA Sports-branded peripherals for console, PC and mobile.

The companies will work collaboratively with EA to design peripherals that include not only games, but interactive fitness products in collaboration with IMG Licensing.

“Each of these new partnerships offers EA Sports new ways to improve our consumers’ experience and deepen their connection to the fabric of sport,” said Glenn Chin, EA’s brand marketing VP.

“With our games, we always strive to deliver innovation, authenticity and fun.

“We see a tremendous opportunity with these partners to bring those qualities to life in unique and exciting new products for EA Sports.”


Sakar will create Wii and DS accessories as well as “youth electronics” for distribution in North America. Products include new gaming controls and a range of EA Sports-branded multi-media and PC accessories, with the first items to be released in the spring.

Sunflex Europe will provide more than 20 products already in production under the agreement, and A4T will develop and produce accessories for EA Sports titles for all platforms, including iPod in the UK and Ireland.

All three companies will work collaboratively with EA Sports and IMG, sharing technology and designs to bring products to market in their respective territories.

No word yet on what these peripherals actually are, but with CES going on there is bound to be something revealed soon.

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