EA European publishing boss, Jens Uwe Intat, has told MCV that the publisher has overtaken Nintendo to a European lead.
“We’re very happy because in this shrinking market we increased our share and so now we are back to the leading position again in Europe, which is a nice place to be,” said the exec.
“We actually lost it to Nintendo in 2008 but we’ve gained it back and we’ll have to see if we can hold it until Christmas, but we’re confident we can. Across Europe we’re tracking at about 19 per cent market share, which is two points up.”
More through there. Just a reminder that EA was VG247 readers’ publisher of the year. Go EA, etc.