Reggie says that profitability comes from software in this industry

By Stephany Nunneley, Friday, 11 December 2009 14:52 GMT


NOA’s Reggie Fils-Aime has said that despite the decline in hardware sales for this year, software will prove to be huge this year and in 2010.

“The record year of 2008 is very difficult to overlap. I look at our performance and see it’s right on track with where we believed it would be,” Fils-Aime told Bloomberg. “Our read on the consumer is very strong. What we are seeing today is a strong momentum for hardware and software.

“Profitability in this industry is in software. The software peak in this industry should be this year and next year. This industry is cyclical in that a system’s sales peak in the third calendar year. The fact that we’ve seen a decline year on year is standard.”

Truly, 2008 was a banner year, and while it will be hard to top that in terms of sales – all those great games pushed into 2010 may just come close to doing it.

Thanks, GoNintendo.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.




  • "Exceedingly strong" PS3 performance in 2008, says Hickey

    Janco analyst Mike Hickey has given hardware sales estimates for the year, predicting a tie in the US for PS3 and Xbox 360 at 5 million units a piece, with Wii stealing the show with 8 million. Stealing the show, that is, apart from DS: Hickey expects Americans to buy another 8 million units of […]

  • Sony cuts PS3 sales target by 1.5 million for FY

    According to this, Sony’s dropped it’s 07/08 PS3 hardware sales target from 11 million to 9.5 million, citing a slow start to the machine’s life-cycle as a reason. The news comes as part of the freshly released Q3 financial report. “On the other hand, Sony said it was raising its PlayStation Portable sales target for […]


  • NOA appoints former Disney Interactive SVP as new SVP of Network Business

    Nintendo of America has announced Duncan Orrell-Jones has its new senior vice president of Network Business, effective July 1. The newly created position will see Orrell-Jones spearheading “the development and evolution of NOA’s digital strategy for 3DS and Wii U.” Orrell-Jones will report directly to NOA president and COO Reggie Fils-Aime. Orrell-Jones previously worked for […]

  • NOA to host eShop sale each Week

    NOA has announced it will start discounting games weekly on the eShop. Here’s official word: “We’re kicking off a new program in the Nintendo eShop that will make select digital Nintendo 3DS games available at a discount. Each week you’ll see a different deal so keep checking back.” Meanwhile, over in Europe, Nintendo is holding […]

November Npd 2009

  • November NPD - PC software down 6.6% yoy, $51.7M for the month

    NPD has released PC sales figures for November, and estimates that $51.7 million was spent on software in retail stores, but per usual, does not take into account digital distribution sales. Yesterday, Anita Frazier tweeted that PC sales for the year were at $1.46B for the year, which is down 6.6 percent YoY. She also […]

  • November NPD - Full Top 20 software list

    The top 20 best sellers on the November NPD software list, were revealed today. While we don’t have numbers for the bottom half, Michael Pachter stated that “34 titles sold over 100,000 units in November 2009”, which means that sales for 11-20 fell into the 315,000 and 100,000 units range. Here’s the bottom portion of […]