House: Packaged games “not going away any time soon”

By Stephany Nunneley, Wednesday, 25 November 2009 14:44 GMT

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SCEE president Andrew House has said that despite PSPgo and PSN enabling customers to purchase games digitally, packaged games are not going the way of the Dodo any time soon.

As a matter of fact, Sony plans to continue to support packaged media as an “additive to the business”, and according to House, business would have to shift in order to meet a digital demand, along with learning how best to market non-physical items.

“I think we were always fairly clear, as far back as the original announcements, that this wasn’t a replacement for the current PSP-3000 offering, and that it sits alongside that and packaged media,” he told GI.biz. “It’s additive to the business. The early sales numbers that we’ve seen bear that out – I don’t think there’s been a huge amount of cannibalization, and I think those sales have come in and lifted overall PSP sales.

“It’s clearly demonstrated that there is a consumer out there, and it’s validated that proposition in moving more towards a digital download as a preferred means of getting content.

“Make no mistake, when you’re looking at PS3 games and you’re seeing the shift in the sheer size of the data that’s becoming available, the packaged media business is not going away any time soon.”

Full thing through the link.

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