Dante’s Inferno marketing: Heresy equals Mass We Pray

By Stephany Nunneley
20 November 2009 16:30 GMT


This week, a viral video for a “game” called Mass: We Pray was released, and like most of us thought, it was a fake. A hilarious fake, nonetheless.

Turns out, it was the latest in EA marketing for Dante’s Inferno, this time instead of Wrath or Lust, it was Heresy.

When you click on the preorder spot for the game, it takes you to the page for Dante’s Inferno, so no “anointing the stick for you” or playing around with crucifix styled controllers that would make a Goth kid squeal with glee.

Heresy. The worst of all sins. Well, to some folks at any rate. This time, it’s rather hilarious.

Watch below for proof, and then click here to burn in Hell along with us and Joystiq.

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