Call of Duty to get “additional online monetization models”

By Patrick Garratt, Friday, 13 November 2009 12:15 GMT


Bet you never saw this coming. ActiBlizz CFO Tom Tippl’s told this week’s BMO Capital Markets Conference that Call of Duty, as well as more of the firm’s “biggest franchises,” are to benefit from Blizzard’s World of Warcraft online money-making skills.

“It’s definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay,” said Tippl. “There’s good knowledge exchange happening between the Blizzard folks and our online guys.

“We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that,” he added. “I think it’s been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty.”

Call of Warcraft 3. We kill ourselves. More on IGN.

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