EA purchases Playfish for $300 million

By Johnny Cullen, Monday, 9 November 2009 15:17 GMT

ealogo

EA has bought social games firm Playfish for $300 million.

It was bought with $275 million in cash, and $25 million in a equity retention arrangement. They will operate under the EA Interactive division.

“Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,” SVP and GM of EA Interactive Barry Cottle said.

“The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale,” said Playfish CEO and co-founder Kristian Segerstrale.

Find more over at Develop.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Ea

Playfish

  • Former Playfish boss feels next-gen consoles are "a distraction" from largest growth area

    Former Playfish CEO Kristian Segerstrale believes the noise surrounding next-gen consoles is distracting publishers from “the fastest growing parts of the game industry.”

  • Rovio snags former Playfish executive

    One-time Playfish vice president of global studios Jami Laes has taken up a new role at Angry Birds developer Rovio. GamesIndustry reports Laes has been appointed executive vice president of games, heading up the games division, and replacing former incumbent Petri Järvilehto, who is moving on. Both sides gave some typical press release quotes about […]