Ubisoft: Platforms not as important as content; Lineage video released

By Stephany Nunneley, Tuesday, 27 October 2009 14:10 GMT

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Ubisoft’s Murray Pannel has told GI.biz that in the future, platforms will be “irrelevant to how you deliver” content to the customer.

Having a chat with the site about the Assassin’s Creed Lineage film released on YouTube today, Pannel said that the company is focused more on getting content to the public, instead of how it’s delivered.

“Content is moving forward – in the future it will be king – and the platforms almost become irrelevant to how you deliver that,” he explained. “It could be through Xbox, it could be a movie, or a book, or maybe even a card game. Ubisoft’s ambition is to be a 360-degree content provider rather than just a traditional games publisher – so looking at entertainment in a much broader sense than games development, or just movie production.

“The truth of the matter is that we’re not ‘making movies’ now – [Lineage] is an experiment, a bridge that we’re building to see how convergence works in terms of content and IP. I’m certainly not suggesting we’re going to start making feature-length films off the back of this.

“I suppose at the moment what our creative studios are working out and looking to deliver are ways of storytelling beyond just the traditional videogame format.”

Assassin’s Creed II’s out November 20, and part one in the Lineage series is posted past the break.

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