Activision: DJ Hero can help the music game genre grow

By Stephany Nunneley, Wednesday, 14 October 2009 21:21 GMT


Activision feels that DJ Hero can help the music game genre grow due its focus on users who don’t necessarily play Guitar Hero.

“With the kind of diversity DJ Hero offers, we expect it to appeal to people who may not have yet discovered the Hero franchise,” senior brand manager at Activision Ian McClellan told MCV.

“The key is that the music – which comprises of over 90 mashups that are unique to DJ Hero – is still very accessible. This game will grow the category, so retail should expect this title to bring even more music-lovers into their stores – some of which may not have bought a music game before.

“Again, the investment behind this title will be at the level that they have come to expect from the Hero franchise. We believe trial is going to be very important. We are planning some heavyweight ways to introduce people to DJ Hero.”

Big Bossman Mike Griffith has said pretty much the same thing
once before.

Game’s out at the end of the month.

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