DJ Hero pre-sale spikes are good indicator for 2010 DLC

By Stephany Nunneley, Wednesday, 7 October 2009 20:48 GMT

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DJ Hero franchise boss Dan Rosensweig has told GI.biz that pre-orders for DJ Hero currently very promising, giving the publisher the backbone to plan 2010 content and in the future being a “tent pole” franchise.

“Pre-order sales of Guitar Hero continue to do extraordinarily well – you’re seeing DJ Hero in particular… we were very loud in June when we announced that Jay-Z and Eminem were having a relationship with the game itself – they spiked up very high,” revealed Rosensweig.

“As major mainstream press is now writing this as one of the top five games you have to have for the Holiday Season, the reviews are beginning to come out… I think we saw a huge pre-sales spike of DJ Hero last week, and as we build to the launch you’re going to see that rise to a nice high number just like Guitar Hero did. We’re really excited about that.

“Our complete expectation is that this is going to be one of our tent pole franchises – we already have a 2010 slate that assumes success of this product.”

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