Analyst suggests EA has “largely missed this console cycle”

By Stephany Nunneley, Thursday, 1 October 2009 19:41 GMT


Cowen and Company analyst Doug Creutz has stated that “EA has largely missed this console cycle”, while lowering sales estimates for the publisher’s games citing that Dead Space: Extraction and Dragon Age: Origins will under perform at retail.

Need for Speed: Shift is not expected to do as well as planned either, according to Creutz, predicting that the racer will move less than 900,000 units in the US during its first year at market.

Creutz has lowered sales expectations of Dragon Age: Origins by 550,000 units to less than 1.5 million.

“We continue to believe that EA has largely missed this console cycle, and despite recent speculation, we believe it is highly unlikely that EA will be an acquisition target due to a variety of factors,” wrote Creutz in his note to investors.

On a brighter note, Cowan feels that The Beatles: Rock Band will outsell Guitar Hero 5 in the US, selling over 3.5 million units and Rock Band 2 will move 2.2 million.


Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.