Square president Yoichi Wada has called upon the Japanese gaming industry to create adult oriented games in order to compete in the global market.
“There are not many publishers that create games for adults,” he said. “In the West, they tend to believe it’s cool to play games, even adults.”
In order to do this, change is necessary for the ratings industry which Wada feels is outdated, forcing publishers to either censor games or avoid a Japanese release.
While Wada believes ratings are important in order to “protect children”, the system needs to be revised and should that happen, he feels Japan could “possibly lead the global market”.
Wada was speaking during a panel titled “Strategies and Visions of Top Makers in the Global Era” featuring the heads of Japanese gaming companies at TGS, which included Capcom’s Haruhiro Tsujimoto, Konami’s Kazumi Kitaue, Sony’s Shuhei Yoshida, and Namco’s Shin Unozawa.