Blizzard says PC gaming is not dying out, BlizzCon proves it

By Stephany Nunneley, Saturday, 19 September 2009 21:15 GMT

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Blizzard lead technical artist Julian Love, a Blizzard North veteran, and lead content designer Kevin Martens, had a chat with Gamasutra about all things Diablo III and during the discussion, Martens revealed his opinion on the “PC gaming is dead” mentality that comes creeping through the net ever so often.

The way Blizzard counteracts this, is to keep system requirements low while making sure its games are still marketable.

“The death knell of PC has risen and fallen over the years, and we keep releasing PC games, and they keep doing incredibly well,” said Martens. “I think that there is a market out there for PC games. The latest consoles are great; it’s easy to get the game running and all that. They’re useful.

“But everyone has a PC, and we try to keep our system requirements down as low as possible. That’s one of the ways that we can make sure to appeal to enough people. Some of the really cutting edge games that come out for PC require a brand new video card and probably more RAM at least, if not a new CPU as well. That’s really rare with Blizzard games. I think that’s one of the reasons we still keep doing well.

“The best evidence that the PC market is not actually dying is the 20,000 people that showed up this year at Blizzcon, and the fact that those tickets sold out in one minute flat.

“That doesn’t seem to me, that it’s really good evidence, of a platform with a problem.”

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