The huge spike in sales of the PlayStation 3 that was confirmed to VG247 today by Chart-Track was beyond the “expectations” of SCE UK. That is according to sales director of Sony UK Mark Howsen.
“The first week’s Chart-Track numbers for sales of the new PlayStation 3 were ahead of our expectations, so we were extremely pleased.”
Speaking to GI on the 1,000% increase in sales in the UK of the console, he said “A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3.”
“Our new advertising campaign, The Game Is Just The Start, is also demystifying the value proposition.
This ongoing campaign and the addition of some great exclusive and new IPs – Uncharted: Among Thieves, EyePet, Heavy Rain – and services [such as] PlayStation Video Store, will hopefully provide even more trigger points to drive future purchases of PlayStation 3.”
More through here.