PS3 price cut brings “relief,” says Yoshida

By Patrick Garratt, Tuesday, 1 September 2009 09:10 GMT


Sony WWS boss Shuhei Yoshida’s told GI that the GamesCom-announced PS3 price cut has removed a barrier to “success” for the company’s products.

“We’re so excited about the products we’re working on for release this year, but if there was one thing that could have prevented the success of our titles we felt that would be the price point – so we’re relieved to see it finally happen,” said the exec.

Yoshida added that the addition of general economic recovery will broaden his market and allow the more casual part of PS3’s line-up to flourish.

“Games like MAG, or those hardcore games, we have no concerns over,” he said.

“But games like EyePet, or Heavy Rain, or ModNation Racers – they’re targeted to grow the audience, and it’s crucial to make the hardware more approachable to those consumers.”

Relief all round. More through there.

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