Blizzard’s Paul Sams talks licensing, marketing

By Stephany Nunneley
28 August 2009 16:17 GMT


During BlizzCon, Paul Sams, chief operating officer for Blizzard, sat down with IncGamers and talked a bit about how the company has changed over the years, especially with marketing.

“When I think about what we have in store, what we have done, and how big BlizzCon has become, let alone our products – I mean, World of Warcraft has over 11 million subscribers so the marketing and the types of marketing we do have expanded to try and support that.

“With licensing, I always joke with our team that it’s the snacking in between the meals. We don’t put out our videogames that often, we are very focused on making sure that they’re great when they come out so it takes a long time. Because we only put out one or so a year, those licensed products are the snack between the meals so that people who are really geeked up about Blizzard and these franchises have a way to kind of feed that hunger.”

The full interview is posted below the break.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch