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Blizzard's Paul Sams talks licensing, marketing 

paulsams

During BlizzCon, Paul Sams, chief operating officer for Blizzard, sat down with IncGamers and talked a bit about how the company has changed over the years, especially with marketing.

"When I think about what we have in store, what we have done, and how big BlizzCon has become, let alone our products - I mean, World of Warcraft has over 11 million subscribers so the marketing and the types of marketing we do have expanded to try and support that.

"With licensing, I always joke with our team that it's the snacking in between the meals. We don't put out our videogames that often, we are very focused on making sure that they're great when they come out so it takes a long time. Because we only put out one or so a year, those licensed products are the snack between the meals so that people who are really geeked up about Blizzard and these franchises have a way to kind of feed that hunger."

The full interview is posted below the break.

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World of Warcraft

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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