Xbox 360 price cut timing “completely coincidental”

By Stephany Nunneley
27 August 2009 20:27 GMT


Aaron Greenberg has told G4 that the timing on the Xbox 360 price is was completely coincidental.

“Typically these types of price changes are targeted to drive sales for the holiday season,” said Greenberg. “However it is difficult for our retail partners to make these types of changes in November or December so we try to work with them to make these types of adjustments before things get too hectic at retail.”

As far as Sony’s price cut is concerned, Greenberg seems pleased for the consumer even when adding in a well-placed dig.

“I guess as a gamer I am glad I got an earlier PS3 console before they pulled a lot of the functionality like backwards compatibility out,” he said. “At the end of the day lower priced hardware is good for everyone and good for the industry as a whole.”

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