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Euro 360 boss: "Time is right" to drop Pro

chrislewis

European Xbox 360 head Chris Lewis has told GI that the 360 Pro pack's been discontinued due to a need to "clarify" the machine's SKU-base.

"We felt that the time is right and there's been a demand to clarify our SKUs and our offerings to the consumers," he said, speaking after the announcement this morning of 360 hardware reshuffle in both the US and Europe this morning.

"We continue to offer an entry console in the Arcade unit and, now we've lowered the price of the Xbox 360 Elite, we're confident we're offering a premium gaming experience at a very competitive price."

It was confirmed today that the Pro SKU would be dropped in favour of a set-up featuring a more expensive Arcade and cheaper Elite.

There's a full interview through the link.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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