Eidos have announced that you can buy Championship Manager 2010 from whatever price you like, from as little as 1p when it releases on September 10.
The scheme is mostly similar to what Radiohead did when they gave away their album, In Rainbows, back in October 2007: allowing people to pick their own price for the album.
However, unlike the Thom Yorke army, there is a minimum fee for delivering the game and the price you decide to give the game. This is the first time something like this has happened in the games industry.
More info here.
Thanks, Suikoden Fan.