ShopTo worried publishers are following Modern Warfare 2 price trend

By Stephany Nunneley, Tuesday, 28 July 2009 18:27 GMT

risingcosts

ShopTo bossman Igor Cipolletta has relayed that he is worried over the newest “trend” of pricey franchise games.

Speaking with Eurogamer, Cipolletta fears that publishers are following Activision’s lead in this respect, thanks to the announced price increase for Modern Warfare 2.

“Whether planned, or a case of jumping on the popular franchises bandwagon, we have seen Microsoft increase the price of Forza 3 to GBP 49.99 and Nintendo increase the price of Professor Layton [and Pandora’s Box] to GBP 34.99,” he told the site. “I sincerely hope that not all publishers will follow this lead.

“The price increases that some publishers think the market can stand are, to say the least, a worrying trend, and appear to be more than just a result of currency fluctuations.”

Cipolletta commended Capcom for dropping the price of its games to GBP 39.99, but felt the price increase for Wii did not go over as well as Nintendo hoped.

“Subsequent to the price increase and as a result of the European ‘free market’ the console is in plentiful supply and some chain stores were forced to discount the machine to gain cash back,” he added. “I think this is a demonstration that the market was either unable or unwilling to stomach the Nintendo hardware price increase.”

Thanks, GI.biz.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Igor Cipolletta

  • ShopTo says PSPgo is "almost dead before it arrives", Pachter disagrees

    ShopTo boss Igor Cipolletta has told Eurogamer that while his business has no plans to boycott PSPgo like other European retailers, he feels that the handheld is “almost dead before it has arrived”. “We do have it listed on the site, but we are not concentrating any big marketing behind it,” he said. “Sony has […]

  • Brit retailers: Wii price hike leaves no margin, will affect sales

    As expected, UK retailers have reacted badly to news that Nintendo’s to raise the trade price of Wii in the UK, with one saying the proposed rise will leave no margin on the hardware at all. “It’s very bad,” ShopTo.net’s Igor Cipolletta told GI, admitting: “If it’s true that they want to increase it by […]

Shopto