Pachter: Modern Warfare 2 pricing has nothing to do with weak pound

By Patrick Garratt, Wednesday, 22 July 2009 13:16 GMT


Activision’s plan to charge £55 for Modern Warfare 2 has precisely nothing to do with a weak UK currently, Wedbush Morgan’s Michael Pachter has told Eurogamer.

“The price increase is a business decision,” he said, noting that the pound is worth more today than when COD5 launched last year.

“Activision knows it has a ‘hot’ game, knows that the market will pay an additional 10 percent, and has decided to increase price accordingly.”

Activision had said previously it is to sell the game at a boosted price due to a weak pound.

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