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Pachter: Modern Warfare 2 pricing has nothing to do with weak pound

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Activision's plan to charge £55 for Modern Warfare 2 has precisely nothing to do with a weak UK currently, Wedbush Morgan's Michael Pachter has told Eurogamer.

"The price increase is a business decision," he said, noting that the pound is worth more today than when COD5 launched last year.

"Activision knows it has a 'hot' game, knows that the market will pay an additional 10 percent, and has decided to increase price accordingly."

Activision had said previously it is to sell the game at a boosted price due to a weak pound.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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