Midway label still up in the air with Warner acquisition

By Stephany Nunneley, Saturday, 11 July 2009 16:51 GMT


Warner Bros officially owns Midway, along with  Mortal Kombat, This Is Vegas and Midway trademarks, which has led some to question whether the Midway brand will continue to exist.

“Midway Games Inc. still exists, and the Midway trademark and games such as Mortal Kombat and This is Vegas and most of the IP library are now owned by Warner Bros,” a Midway spokesperson told Kotaku.

“It will be up to Warner Bros. to determine how they will approach their branding strategy.”

Midway began life as Midway Mfg. Co. in 1958, so it would indeed be strange to see a Warner label on a Mortal Kombat game.

More through the link.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch