PS3 and 360 motion tech will boost fitness sector, says Moore

By Patrick Garratt, Thursday, 9 July 2009 07:26 GMT


EA Sports boss Peter Moore’s told IndustryGamers that motion tech shown by both Sony and Microsoft at E3 this year will push the sports segment in general, but specifically the fitness sector.

“It’s a huge opportunity for sports,” he said. “We’re already working on it, we’re expecting dev kits to be arriving very soon.

“Both are different technologies – one obviously has a controller and the other one your body is a controller. I think there’s already a lot of learnings we have right now with our Wii [products] and certainly there’s stuff with EA Sports Active that we could apply to both platforms.

“Fitness is a huge play for us and will continue to be a huge play for us, and this just makes the opportunity bigger, to say the least.”

Hit the link for the full interview.

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