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PS3 and 360 motion tech will boost fitness sector, says Moore

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EA Sports boss Peter Moore's told IndustryGamers that motion tech shown by both Sony and Microsoft at E3 this year will push the sports segment in general, but specifically the fitness sector.

"It's a huge opportunity for sports," he said. "We're already working on it, we're expecting dev kits to be arriving very soon.

"Both are different technologies – one obviously has a controller and the other one your body is a controller. I think there's already a lot of learnings we have right now with our Wii [products] and certainly there's stuff with EA Sports Active that we could apply to both platforms.

"Fitness is a huge play for us and will continue to be a huge play for us, and this just makes the opportunity bigger, to say the least."

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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