Eidos name dropped from publishing, Square pulls rank in Europe and US

By Patrick Garratt, Tuesday, 7 July 2009 14:03 GMT

eidoslogocross

It was bound to happen sometime. Eidos owner Square Enix has decided to form a new European entity in Square Enix Europe, to be headed up by current Eidos CEO Phil Rogers – a move which will result in the Eidos publishing brand being “vapourised”.

The amalgamation will result in job losses although precise numbers are unknown as of yet.

“Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America,” read a statement from the company.

“We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected.”

In the US all sales, marketing and distribution responsibilities will be transferred from Eidos Inc to the region’s Square Enix office, headed up by John Yamamoto.

Apparently the current Eidos dev studios will still carry the Eidos brand.

More on GI.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

John Yamamoto

  • Mike Fischer becomes US CEO of Square Enix

    Square Enix has announced it’s appointed Mike Fischer as its US CEO.

  • Star Ocean: Second Evolution gets PAL date

    Square Enix has announced that PSP RPG Star Ocean: Second Evolution is due for release in PAL territories on Feb 13th. Second Evolution is completely remastered and features a revised game engine, improved battle system and fully-voiced, all-new animated scenes displayed in 16:9 widescreen. “2009 is set to be a landmark year for the STAR […]

Phil Rogers

Square Enix Europe

  • Square and Eidos now known as Square Enix Europe

    Square Enix and Eidos announced today that the reorganization of the two companies’ operations has been completed and will henceforth be known as Square Enix Europe. “Today marks a major achievement towards the goals we announced in July and represents the creation of an efficient and powerful structure for game development and publishing,” said Phil […]