4mm Games uses investment banks to fund multiple titles

By Stephany Nunneley, Tuesday, 7 July 2009 15:03 GMT


Rockstar co-founders Jamie King and Gary Forman’s 4mm Games has found an interesting way to fund projects in the current economic climate.

Investment banks that fund multiple projects instead of relying on just one to return the investment.

“The company we’re working [with] is CEA Autumn, it’s a new fund,” company CEO Nick Perrett told Siliconera. “CEA is actually a media investment bank in New York and they have like forty funds and a billion dollars under management. They do everything from mobile to mainstream publishing and they didn’t have any presence in games.

“Their basis in entering it is it’s one of the best areas of entertainment to make money. Really, we have a great relationship with them and it’s slate oriented. It’s like film financing where you get a slate of films. We’re being funded for a slate of games.”

4mm’s first title to be released is Def Jam Rapstar, a hip-hop rapping game with video sharing features.

Electronic Arts were the previous license holders for the franchise.

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