“In boardrooms across the world, people are using Facebook and Twitter as a buzzword rather than really understanding why they work so well and what they offer to enhance a game,” he said.
Mika added: “In many ways, the games industry is waking up to what the web has offered for so long, and in doing so, it’s following some of the classic misconceptions.
“Just being where the action is doesn’t make you succeed. You need to integrate, understand, dissect. There’s no magic bullet.”
More through there.