Digital content key part of EGM relaunch, says Harris

By Patrick Garratt, Monday, 6 July 2009 07:24 GMT


Bit late on this. We were asleep. EGM founder Steve Harris has told Publishing Executive that EGM’s relaunch will see digital content at its core.

“First and foremost, we’re planning to incorporate digital content within the magazine,” he said.

“This includes professionally-produced video, audio and other types of content. We’re also going to make this content fully transportable.”

Harris added: “The digital content will be accessible by some directly from the pages of the magazine while other content will be delivered via a digital device included with each issue (that, as I said before, could be used with computers, televisions, etc.).

“I wouldn’t want to over-hype the methods that will be used — no individual element of what we’ll be offering is unique on its own — but the way in which each delivery mechanism will interact with the other, as well as the programming we have to identify our end-reader and their interests, is new.”

Full thing through there. The mag – which Ziff binned despite its 500,000 readership in the US – will reappear later this year.

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