Sims 3 leak was “demo program,” says Riccitiello

By Patrick Garratt, Tuesday, 23 June 2009 07:35 GMT


The pirated version of The Sims 3 acted as a demo to some, EA boss John Riccitiello has joked. He’s a funny guy.

“You identified our secret marketing campaign!” Riccitiello told IndustryGamers. “That was a very large scale – concentrated on Poland and China – demo program.

“In the game that was pirated there’s [only] one city [out of two]… and Sims 3 has a massive amount of content, and a lot of it is downloaded once you register with EA… and join the online community” he elaborates. “So you get that content in addition to the second city [which is downloadable for people who register], and that’s a major component… A huge amount of the gameplay is an overlay for the community, where you are sampling assets created by other people”.

Sims 3 has beaten Spore as the most pirated game of all time, having been downloaded more than 200,000 times before it came out. There’s more through there.

Thanks, Kotaku.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



John Riccitiello

The Sims 3

  • Register the Sims 3 with Origin, get a free stuff pack

    EA is in a generous mood; in an attempt to consolidate their PC games under the Origin banner, the company is providing an incentive to register your copy of The Sims 3 with an Origin account: doing so will get you a free copy of the Town Life Stuff Pack through this link. You also […]

  • The Sims 3: Into the Future Expansion Pack now available on PC, Mac

    The Sims 3: Into the Future Expansion Pack is now available across North America on PC and Mac through Origin. Into the Future contains the Ceate-A-Plumbot feature allowing you to customize unique Plumbots with traits of their very own and the ability to affect the outcome of the future based off the Sim’s present day […]