Take-Two head Strauss Zelnick needs his hits to be hittier, he’s confessed to VentureBeat.
“We announced it sold around 3 million units,” he said of BioShock. “I’d like to see a title like that sell 5 million units.
“That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability.”
BioShock 2 should out-perform the original, the exec said.
“BioShock got a lot of attention. It’s brand is huge. It won lots of awards. But it wasn’t as huge as a seller. I’m hopeful that BioShock 2 will benefit from the brand awareness, where people will play it even if they didn’t play the original.”
Zelnick added that Take-Two now has 16 games with sales in excess of 1 million units.
Full interview through there, including a pretty clear indication that you’re not going to see a GTA MMO any time soon.