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Games as services concept will radically alter industry, says EA boss

tigerwoods102

As games become services, EA COO John Pleasants has told Venturebeat, the standard model of how the general development industry operated will be thrown out the window. Probably into a "dumpster".

"If you believe all games will eventually be services — as I do — then the idea of game teams that make a game, ship it, and then do something else goes away," he said.

"They will now ship and day one begins when the customer gives feedback to the live service. The way you distribute will be different. The way you charge will be different. There will be more permutations in pricing. Merchandising will be much more important. Co-marketing will be much more important.

"You have to have persistent identification and entitlements for a user, no matter where they are or in what game they’re playing."

EA is currently in the process of onlinifying Tiger Woods, the thin end of what will obviously be a rather large wedge.

There's a good interview through there.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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