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Peter Moore says user reviews more relevant than Metacritic

easportsactive

Peter Moore says that user reviews pertaining to Wii titles are more relevant that Metacritic because titles that get a 70 can still sell millions of copies.

Speaking with Gamasutra, Moore said that when it comes to EA Sports Active, "We're not going to Kotaku or Operation Sports on this one, we're going to Amazon."

"The thing is with the Wii, it seems to be for the gaming sites, it's the last platform they review," he continued. "It takes a time to get an actual review score. I would pretty much guarantee that just about every Wii game ships without a Metacritic rating because [reviewers] haven't got around, to it or they're not interested in reviewing it.

"I absolutely guarantee you, the thing we're watching most closely now [with Wii titles] is things like Amazon - and I'll go look at women's magazines that have powerful websites, and then we look at what we call 'mommy bloggers'.

"That's where those people go for their information. They are not going to Metacritic. They don't know Metacritic exists."

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EA Sports Active

Nintendo Wii

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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