Sony unconcerned with expected retail price for PSP Go

By Stephany Nunneley
9 June 2009 18:08 GMT


SCEE president Andrew House has stated that neither price point for PSP Go will pose an issue with consumers.

“If it’s cheaper would we sell more? The answer would probably be yes,” said the boss.

“I think on PlayStation 3, and the potential with an extension of PSP, we’ve got an opportunity to go even further on that. The overall value proposition which, by the way, European consumers get very, very well, I don’t think they are as price driven as other markets.

“So the overall value proposition is really strong and trends towards that lifecycle. And then you’ve got for the first time a networked community for the business and the strength that implies. That’s a huge factor in retaining people for a longer lifecycle with the product they have, because now they’ve bought into not just a packaged media relationship with games, but they’re bought into a community that they’re sharing with people and they’re interacting with.”

In the US, the handheld will retail for $249 and in Europe for 249 Euros ($350).

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